Growing Role of Technology in Fashion Industry

The innovation and technology is taking place everywhere in the world. Technology is affecting every field as without technology no business can grow. When we talk about fashion, these days, fashion is no longer just about hand draw sketches and designs. Trends like weaving, stitching clothes, and printing is done by various special machines. There are many technology trends in fashion and some of them are as follows:

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Social media

Social media plays an important role in fashion industry as it helps to promote a particular fashion brand in the market place. As most of the internet users have their social media account, companies can advertise their product or brand on their sites and can make people aware of it. Fashion industry usually has weak relationships with their customers so social media helps them to strengthen their relation with their customers.

Mobile apps

Mobile apps

Like social media sites mobile apps also helps the fashion industry to attract more customers. More than 70 percent users access internet on their mobile devices so with the use of technology, fashion industry make some fashion applications in order to promote their fashion brand. Special software helps people to shop from their mobile devices. Mobile commerce has become vital for fashion retailers as sites like shop style, eBay, The Fancy, Lyst Threadflip, Modcloth, and Nordstrom help retailers to sell their products in the market.



3D printing is one of the most popular designs these days and technology makes easier for designers to do this. The trend of hand sketching and embroidery is outdated and designers now make designs on their laptops and computers. Additionally, things like stitching, printing, weaving, and embroidery are also done by special machines only.


Wearable technology

Wearable technology is one of the best examples of use of technology in fashion industry. Google glass and smart watches are best examples of wearable technology. These days, people are becoming very choosy and conscious about their health and they do not want to spend their precious time and money on anything they see. The demand of eco friendly clothes and wearable are increasing day by day and this is a challenging task for the fashion industry to create something different to meet the needs and wants of their customers. Apart from old and traditional ways of making clothes and other fashionable accessories, industry has opted new ways to create unique and useful things.

As the technology improving, it has opened new doors for the fashion industry to create something different and unique. Eco friendly fashion accessories and wearable are also result of use of technology in fashion industry.

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