Gold jewelry has always been a fashion statement in India, especially during weddings. Usually we choose to wear some pretty ornate pieces at wedding ceremonies. India has always loved gold for many reason, some seen them as an investment, others see it as a symbol of wealth and status and there are some who wear it as a fashion statement.
Gold To Charm
At one point in time, gold jewelry was fashioned into very big pieces that were usually only seen at weddings, but after some time, jewelers began to make simpler pieces that could be worn everyday. Irrespective of what kind of piece was worn, gold has over the many years established itself as a choice for many people.
Gold holdings in Indian households have a market value of 2.5 times of the equity stock holding that has been estimated to be at US $ 80 billion. This means that this number is 50% of the whole GDP of the country in terms of dollars.
Gold offers two uses, one that it is a form of adornment and the other and probably more significant use is that it is a form of perceived wealth. Since the latter reason is usually the only reasons why people buy gold, the jewelry is usually locked away and brought out only on special occasions.
Bling Bows Out
Women want to wear something that will look trendy, classy and pricey at the same time, so they are looking for other options like silver, platinum, steel etc.
While materials like wood, glass, steel and semi precious stones are used to make jewelry for more fashion conscious population, silver and platinum jewelry is meant more for the upscale market. Gold is usually seen as loud, cumbersome and it does not go with many of the ensembles that we wear today. Does this reflect the change of changing Indian women who eye professions and paychecks as status instead of heavyweight jewelry stocks?
The traditional designs are usually dated and are best kept stacked for special occasions. Platinum jewelry has become a popular choice today as it is actually more rare and expensive and has a longer life than gold. Silver offers a softer look, especially when it is set against stones. Again, people want more options so they are moving away from the standard gold baubles.
Funky material that you might have never thought of can also be made into fashion jewelry; this is normally targeted at the trendier younger market, who want the look but may not be able to shell out for it.