On February 22, 2014, around 2000 women from across India took part in the sixth edition of the widely acclaimed Lavasa Women’s Drive (LWD), an annual car rally event that would let women drive all the way from cities like Pune and Mumbai to hill city of Lavasa.
Billed to be the largest car rally in India, Lavasa Women’s Drive (LWD) is a sincere attempt to awaken the spirit that resides in every woman in India. This spirit makes her stand out and be special in her own world. Sadly, it is this very spirit that sometimes gets buried beneath tons of personal and professional obligations. LWD however, hopes to invoke that spirit again and is an ode to all those women out there who are full of fun, compassion, adventure and inspiration.
The event extends its support to the Cancer Prevention through Early Detection Cause and is organized with support from The Times of India. Women participating in the rally would get behind the wheel and drive to Lavasa, handling the nerve wracking city traffic and narrow, hilly curves on the way. By doing so, they aim to prove that women are capable of conquering any challenge thrown their way. It is this very strength and determination that LWD salutes.
This year’s rally saw a record number of participants. And LWD hopes to create a Guinness World Record for the ‘Most Female Participants in a Motorsport Event’ in the near future. The flag- off this year occurred at Kamla Hills in Mumbai and at VITS in Pdune. Women from both cities drove their cars decked with meaningful messages on issues related to women. The flag off was done amidst huge fanfare with celebrities like Kunal Kapoor, Purab Kohli, Manish Paul, Prachi Mishra, Ashmit Patel, Elli Avram, Kirti Kulhari and Hasleen Kaur doing the honors.
The drive came to an end at Lavasa as the participants entered the hill city to a rousing ovation from spectators. The successful completion of the drive was then celebrated with other activities like lunch, wine tasting and live chef sessions. This was followed by entertainment in the form of street plays, spot quiz, talent hunt contests and a musical performance by Rodney.
Lavasa Women’s Drive 2014 saw nearly 2000 women from the cities of Mumbai and Pune drive their 4-wheeled vehicles from these cities to the hill city of Lavasa. With an aim to encourage women to become stronger and more inspirational, the drive was flagged off by many prominent celebrities and ended in Lavasa with many interactive activities for the participants. LWD hopes to encourage more women to join the rally next year in order to set a Guinness World Record as well.