Tortillas are reported to have gone up by $4 billion a year as more and more Americans are switching over to the low-carb, fiber-filled, flavorful snacking option. Tortilla manufacturers claim that versatile snacking options in tortilla has brought it to competitive levels with white bread.
Facts provided by Herman Jacobs from Santa Monica-based Tumaro’s Gourmet Tortillas showed that the manifestation of tortillas in form of burrito wraps, shells, flavored tortillas, Trans fat free tortilla, flavored-tortilla led the primary sales of the company and other concepts of organic and on the go tortillas.
Doubtless, of the trend of tortilla and the statistics, the fact that tortilla might replace sandwiches, as a snack someday, will not be an exaggerated opinion in the food industry. The craze of tortillas has really caught-up for its capacity to adapt to changing trends from large to bite-sized, dry to flavored, snack to on the go foods.
