After Coca-Cola Consolidated launched four Premium cinnamon flavored coffee drinks it, is back with the sizzle, and its coffee again. It is obvious that Coca-cola is giving a tough competition to premium coffee brands. A recent report in MSNBC says that the Vanilla Coke made way for the Coca-Cola ‘Blak’, but I feel that it has been long time that Coco- Cola Company has been coming up with beverages, teas, and coffees. Therefore, I do not feel that Coca-Cola has to clear the shelves in the supermarket for this drink.
This drink is ‘straight from the filter’. In other words, Coca-Cola ‘Blak’ is a coffee cola or Coca-Cola with real coffee. The Coca-Cola ‘Blak’ will make its first debut in 2006 in the coffee crazy country France. However, many have not liked the drink in France, because they feel that they are used to experiment with new Coffee and this Coffee is not unique. However, I feel this coffee is a cola, which has is Coffee fusion in a different domain of beverage; and this fusion is predicted to be well accepted in Paris and Japan. It would have been better to launch this drink in a place where people are ready to experiment with off-beat coffee, rather than trying it in a traditional coffee-drinking environment like France. “
Coca-Cola Blak is not just a flavor extension,” said Marc Mathieu, vice president of Global Core Brands for Coca-Cola. Coffee lovers will find it very good. Well, it is my kind of Coffee, as I feel a coffee without a kick is not Coffee at all. This Coffee Cola is coffee with a carbonated punch, so this just tells you the difference and about the newness.
Coca-Cola has decided to give this product a large-scale publicity through television ads, ads in the Print Media and through hoardings. This drink claims to refresh you; yea a good caffeine shot can stir you anytime. So people it is not the diluted Cola, it is the smoothest Coffee beverage that you have ever gulped down your throat.
