Amul’s Pizza production has expanded from 1, 00,000 pieces of frozen pizzas to 3, 00,000 pieces of frozen pizzas as it wants to give a competition to the multinational pizza producing companies. Though not bothered much by the competition having made a niche in the market with pizza marked at Rs.30, its main target is to cater to the rising demand for pizza in the market. Moreover, it also wants to expand its production to the milk products sector. Apart from manufacturing pizza bases, Amul has given ovens in a number of its outlets to make fresh and not pizza for on-spot consumption.
Preparing pizza for on-spot consumption is a good way of promoting the pizza bases. It is however commendable that Amul has expanded its brand from milk and milk products to whole wheat stuff.
