A product release reported the accessibility of artisan baking to home bakers, by September 2006. The source provides that Gold Medal, America’s most reputed flour makers, will extend the distribution of the artisanal Harvest King Flour from the artisan bread industry to the home bakers. To quote Tim Bennett, Gold Medal marketing manager:
With Harvest King, we created domestic flour that is perfectly suited to the discerning style and methods of artisan baking. We are excited to offer Harvest King to the growing number of home bakers who want to participate in this rich tradition and create perfect, beautiful loaves of bread every time they bake.
Gold Medal has gone out of its way to study the process of artisan baking at National Baking Center in order to formulate Harvest King with the necessary properties of slow fermentation delivering the structure and taste of artisan bread. This attempt made by the part of Gold Medal will save lot money spent by the home bakers to get the artisan bread from specialty stores, encourage them to learn the artisan baking techniques and help them set-up their own bakery of artisan breads.
