Flavor market is expanding and so is the authenticity of the flavor concentrate. In the context of consumer satisfaction of ‘real and natural flavor’, a European supplier of organic flavors, Euringus, has rolled out three new extracts in the line of organic products.
The difference between extract and flavor as claimed by the supplier is the comfort level of consumers with the former than the latter. Consumers have a reason to believe in the ginger root, cinnamon and hibiscus extracts as the Company asserts that they are pure botanical extracts.
The applicability of these extracts is interesting with a wide range of organic products in the market and with the consumers to choose the most nutritious and healthy combo.
The manufacturer of these extracts has a bigger claim of adding them to ice cream, dairy applications, confectionary goods, and colorless solution for flavored water.
Now the consumers do not have to think twice before choosing a particular flavor as they become botanical.
