Tealeaf is reported to have taken over the latest attire in beverage industry, with the apparent innovation Lipton in the appearance and content of the conventional tea bags. Fact provided by New York Times point out the fact that these teabags made of nylon mesh, claim to offer the consumers with the freshness of long tealeaves, seasoned with dried fruits and flavors.
The switchover from plain tea dust to completely flavored long leaf tea is not a new concept as it is pointed put that tea businessmen like Harney & Sons, Mighty Leaf, Adagio and the Highland Tea Company have been selling them since the beverage was treated as a luxury.
The fact that the lovers of beverage are witnessing the availability of a wide variety of traditional to blended teas, their expectations from infused flavors and quality of leaf has taken hype. To add to this the reported fraud play of many tea companies in packing highly acidic and dry tea dust into the tea bags has added an edge of adventure to the American throat.
Lipton’s attempt in making the contents of tea bag transparent might appeal the customers. However, purists are consistent with their own experiments that they emphasize is much wider with option of loose tea than tea bags, which are restricted with blends.
Therefore, Lipton’s Pyramid has to be sure that it is atleast giving better quality of tealeaf, higher infusion or brew and freaky flavors to attract some revenue to the sinking sales of tea bags.
