Beverage brands make lots of effect on the consumer’s psychology and taking into account consumer’s psychology the Trademark teams of beverage Companies bank upon names that make an impact or have already made an impact.
However, these Trademark teams use names identical of other existing brands thereby creating a lot of confusion for the consumers.
Branding blunders, as I would call them, have reported a marked increase in the energy drink category. Figures show that there are two Pit Bulls energy drink in the US market itself. However, the branding confusion does not stop here; it has taken itself to ridiculous levels where two companies fight over one brand name without having the actual product in the market.
Beverage companies need to make their products known to the consumers like the big boss Red Bull. Strong Brandings in the energy drink category does not come by a brand name, but by the virtue of the energy drink in the market with fan following to the label of the energy drink for its health benefits on them.
