Trident Splash is the new and inventive creation of Cadburys, which took two years to make this gum for Cadburys. This gum is a three-layer pellet with a candy shell, containing a band of sugarless gum and a liquid center containing the flavor of strawberry-lime and peppermint-vanilla.
Trident Splash had hit the US last October and is going to spread everywhere this year. This gum is now considered as a healthy gum than as a “mouth entertainer”. Sugarless Candies are recommended by dentists and is going to be the favorite of health conscious people and those suffering from diabetes.
The Trident Splash team in Cadburys wanted to go with the strawberry flavor, as strawberry is considered to be the most popular flavor among other beverage. The strawberry flavor is kept to the fresh, ripe strawberry taste as it would not interfere with the lime blend and the sharp flavor would cater to the target audience – adults.
The Splash team had to pass the gum through many taste testing, noting down the attributes of the gum in front of a computer and the scientists used Pfizer technology to produce pellets and other technologies to give strength to the gum. This proves that it is sugarless as sugar adds strength and bulk to the gum. The gum costs 99 cents for nine pieces and is packaged with colorful images of limes and strawberries.
The best part of this gum is that it is healthy and tasty with an innovative blend of flavor at least that should be the concern of a chewing-gum addict.
