Following a defeat in the pesticide case, Coca-Cola, Australia is reported to include energy labels depicting kilojoules content on all its soft drink bottles. Apparently, facts claim that this declaration by the soft drinks giant was prior to the release of labeling regulations of the new Australian Beverages Council advertising and labeling policy.
First, it was the marketing policy of the fast food chains to label unhealthy fast foods with nutritional labels and now Coca-Cola want to play a safer game with similar marketing stunt. Facts show that Coca-Cola is rolling-out all attractive packages to lure the consumers back to the drink.
Coca-Cola need not worry, as Coke is to fast food, what water is to bathing. Perhaps Coca-Cola knows this weakness of consumers for Coca-Cola and it keeps on coming back with health policies and investment, staying contrary to the ingredients of the beverages inside the bottle.
