Coca-Cola, North America seems to have made its first attempt in launching something meaningful without the fizz, in its iced tea beverage, Gold Peak, which claims to have the fresh homemade taste in sweetened, unsweetened, lemon, diet and green tea flavors. The tea is scheduled for a sample launch on July 29 at Bridgehampton Polo Club in the Hamptons and New York. Reported to lure the consumers with its cool packaging design and label, the iced tea gives the ready-to-drink bottled option to the consumers.
Coca-Cola has been quite clever with the flavors, rolling out the ones with a high demand by the consumers. All five flavors if present in their natural form can prove to be functional for consumers and fruitful expansion of product profile for Coca-cola in its compelling thirst for investments in a non-carbonated beverage. It is expected that Coca-Cola might get some warm response with its iced-tea.
