Coca-Cola North America is going to launch Vault and Vault Zero Sodas. These sodas targets young adults and promise to provide ultimate refreshment and energy. To launch the soda in a competitive market coke has priced it like other traditional soft drinks, but it has launched the sugar-free sodas with a functional bottling and content. The bottles in the first phase of the launch will come in 20-ounces and 1 liter bottles and in spring the bottles will be launched in two-liter bottles and 12-ounce cans. Apart from this the functional part is that the bottles are designed in the form of a diamond plate on an elevated platform, to provide you with a better grip while drinking The Vault. The Vault is an energy-soda that does not give you the stereotype fizz of excessive carbon but is perfectly punched with citrus flavors.
As per Coke’s convention the beverage launch is backed by ad campaigns and media releases. The ads will appear on television, radio, newspapers, with the punch-line:
Drinks like a soda, Kicks like an energy drink.
So until the energy soda hits all the outlets you can watch out for the sampling teams, who will distribute the soda in concerts, retail outlets and pubs. This is undoubtedly the best energy drink as it not only quenches the thirst in summer but also gives you an energy kick.
