A business journal reported that Coke would be entering the alcohol domain in response to the falling consumer’s demand in the soft drinks category. To quote Coca-Cola Amatil chief Terry Davis:
We’ve never ruled out being in the alcohol business. Given the strength of our distribution capability, the strength of our sales force capability and new product development, I would think over the next three to five years it is a fairly logical move for us.
Blak has inspired Coke Company enough to go beyond ‘Cola with a caffeine kick’ to deliver something hard, with or without Cola flavor remains to be unanswered at the present.
