Ever since Germany’s Rocket Internet acquired EasyTaxi, the Brazilian startup has spread to over 31 countries spanning across three continents. With over 1500 employees currently working for it, the startup has kept its focus on strengthening its core operations.
Although EasyTaxi has operations in nine Asian countries, the startup continues to face stiff competition from local cab companies as well as car service apps like GrabTaxi and Uber. This has led to a delayed return on investment (ROI) in countries like Malaysia, while it enjoys a quick ROI in several other markets around the world.
EasyTaxi recently signed up over 700 cab drivers in Johor Baru and another 5000 in the capital Kuala Lumpur. The startup maintains that although Uber poses a stiff competition to the firm, it specializes in private car or black car companies while EasyTaxi aims to empower drivers and give them more jobs so that they can drive less.
Recognizing the increasing demand for taxis in the country, EasyTaxi plans to provide a stable supply to consumers as and when they need taxis. The startup recently secured US$15 million from Latin America Internet Holding in a funding round.
Although many believe that Rocket Internet would clip a startup’s innovative wings, EasyTaxi claims that its association with the same has been very exhilarating. The startup has started searching for new talent to hone its marketing team.
The firm also claims to utilize local teams for local operations in order to take advantage of their knowledge and expertise in the field. In addition to this, the firm has also started a localized 24/7 customer support service for passengers and drivers for each market.
The next few years has several plans unfolding for the Brazilian startup. For starters, it has plans to acquire its own fleets for the local market. It also plans to increase offerings in those markets where it enjoys dominance and a dedicated fan following. Focusing on the B2B segment is also something EasyTaxi has been contemplating for some time now. The startup has indicated plans of starting EasyTaxi Pro as well as EasyTaxi Corporate for the same purpose.
Brazil based startup EasyTaxi has been making waves ever since its acquisition by Germany’s Rocket Internet. In addition to securing another round of funding from its main backer, the startup has plans to expand into many Asian countries, providing unique solutions for the competition it would face from local companies. EasyTaxi has also charted out several plans for itself in the coming years, including expansion, acquiring own fleets, increase offerings and focusing on B2B segment.