Fish sales have reportedly taken over the sales of poultry in Waitrose, the leading supermarket chain in the UK. Facts provided by Waitrose claims that the sales of fish has risen by 12 percent in comparison to the 6 percent rise in the sales of poultry, totaling up to10 per cent of the UK’s £1.8bn annual fish sales, which is three times its share of the grocery market.
However, there are hooks attached to this increased consumption of fish and it is the preservation of endangered species of reportedly the most consumed fishes cod and haddock. Briefly, the British consumer is sandwiched between the flavorful haddock and cod for heeding to Food Standards Agency recommendations for Omega3 intake from fish and Marine Conservation Society’s recommendations to have fish alternative to the threatened species.
Substitutes of Marine Conservation Society in coley, grey gurnard, hoki and cape no doubt will provide full flavor to the Brits, but cannot be matched with the Omega3 content in cod, salmon and tuna. Moreover, the sustainable fishing is a look out of Marine Conservation Society and their ways of regulation should not interfere with the health interests of British consumers, who have recently started exploring the flavors of fish and the Omega3.
On the other hand, it should be the look out of the supermarket chains to sell more cold-water fish like sardines, mackerel, herring, lake trout and salmon are rich in Omega 3 and in flavor. The trend of eating fish has just begun and by pestering the consumers with questions of sustainable fishing, will be like building another Foie gras furor.
