In the crazy of world of advertisement, it’s all about grabbing as many eyeballs as possible. And the best way out is to get celebrity nude. Calvin Klein chose Eva Mendes to do the honors, and she gladly posed wearing nothing but her silky skin. But the authorities did not take too kindly to it slamming ban on the advertisement. So, now Calvin Klein’s advertisement for their new fragrance ‘Secret Obsession’ cannot appear on the televisions across the US.
However, the ban does nothing to take the pictures off the Internet. So, it seems that the ban has done a lot of good to this ad campaign. Thanks to the ban and the controversy, a great number of people know about ‘Secret Obsession’ now. What success!