An earlier research showed that packed fruits lose their antioxidants, but a product release reveals that packed fruit is now going to deliver the necessary antioxidants. HortResearch from New Zealand reports about the all-new red-fleshed apple juice beverage that is developed to carry the antioxidant present in the skin of the apple to its core.
Available resources point towards the high concentration of anthocyanin, an antioxidant, present in various citrus fruits and berries. To quote HortResearch Chief Scientist Dr Ian Ferguson:
This apple represents ‘the next level of achievement’ for our established breeding programme, which has already produced numerous successful new apples including the latest blockbuster variety Jazz(tm). Extensive studies, conducted by HortResearch’s own Sensory and Consumer Science team, clearly showed that consumers were willing to pay significant price premiums for fruit with novel colours and tastes, or added health benefits.
HortResearch will definitely make a difference if it quantitatively increases antioxidants in beverages, by breeding antioxidant-rich fruits.
