Fruit yogurts go ‘candies’ to revive sinking sales of confectionery market

danisco candy 7Doubtless of the fact that yogurt and fruits have ruled the snacking trends in year 2006 and they are continuing to do so, the leader in food flavors, Danisco has reportedly cashed on the trend to rejuvenate the ‘not-so-interesting’ yogurt candies. Facts provided claim that Danisco has infused natural fruit juices like strawberry, bananas, peach, cherry and raspberry to make the yogurt candies smoother and healthier.

Needless to say that Danisco draws the concept of mixing fruit and yogurt from recent food innovations based on fruit-flavored yogurt drinks and desserts.

What matters here is the appeal of fruit yogurt in form of a candy with the health tag attached to it and the craving of consumers to see their favorite flavor in almost every foodstuff. However the food industry is more mindful of pumping-in profits into the sinking confectionery sector by presenting candy indulgence as a vital health food.

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