Frutezia is a Company that manufactures and markets exotic fruit blends and it has recently launched two beverages Tropical Blend(TM) and Passion Blend(TM). The beverages are filtered fruit juices with low alcohol content. The Tropical Blend has wine and flavors of mango, pineapple, guava, grapefruit and lime and the Passion Blend has sun-dried strawberry and luscious kiwi flavors. The blended beverage comes in $3.99 per 750-ml. bottle and $6.49 per 1.5-liter bottle. This beverage will be launched in this month and will be available in all grocery and convenient, liquor stores and will be placed alongside other fruit blends.
The present beverage market is competitive and to a certain extent has become restrictive due to the trend of launching healthy beverages, but Frutezia is giving fizzy options to the youth and the beverage drinkers. As per Lee Susen, Marketing Manager, Frutezia: We are thrilled to be introducing Tropical Blend and Passion Blend to the Frutezia family of great tasting fruit flavored blends. Our fresh take on creatively blending exotic fruit flavors reflects the trends and changing tastes of today.
