Imagine: You are guzzling endless mugs of beer, eating tubs of ice-cream and you are still losing weight instead of gaining! How about appetite suppressing breads or voice softening chewing gum? Isn’t that a cool idea?
Sounds too good for a food lover like me! Well, companies are cashing in on consumer’s dreams of eat-all and gain-all (nopes, not weight) come true and are coming up with functional foods and beverages that promise stress relief, weight loss, suppress weight, give beautiful voice, prevent bone loss and much more. In short you have foods that give you ‘personalized nutrition’.
Take a look at few examples:
Korean brewer Hite has launched its new beer, called simply “S”, contains dietary fiber to help drinkers control their weight.
Korea Yakult claims its new product Brain Q 148 targets students and contains extract of amino acid that can improves your learning ability by relieving stress.
Haitai Confectionery and Foods recently released a functional gum called Chew&Sing, which it claims has magnesium to soften the vocal cords and help people stabilize their voices.
For Me, a new ice-cream from Kirin is made of one hundred percent vegetable materials so it’s great for weight watchers.
Paris Baguette has bread on the market that it claims help suppress the appetite.
Do they actually deliver what they promise?
No one really knows or have proved that these products work, but one thing is for sure they don’t come cheap and you gain something for sure – A lighter wallet! So, beware when you want to try these products.
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