Social media networking was once upon a time a luxury for a business venture, slowly it evolved into a necessity and now a days, it’s fundamental! The popularity of the social media networking sites in the business world is owing to the fact that users today are perennially present on these sites and it’s one of the best mediums of communication regarding a business’ plans.
Google+ has evolved late in 2011, yet has picked up considerable pace. The benefits of Google+ are summed up below.
- The power of world’s biggest search engine
What does anyone do in order to search information? Well the answer will be unanimous and it will be – use Google. Even though the exact link between Google search and Google+ is difficult to establish, SEO experts place great emphasis on the fact that Google emphasizes on Google+ shares in its ranking of the sites. Creating a Google+ page for your business venture can enable you to place your website on the echelons of the Google search.
- Proximity and usefulness
Google+ is connected inherently to the most used video sharing website YouTube and the most popular mailing application Gmail. This can benefit you in many ways owing to the proximity users have to Google+.
In addition to this, you can target specific segments of the market. This can be done by placing potential viewers into different segments on Google+ and then driving messages for them in a specific manner.
- The uniqueness factor
Google+ has a positional advantage over other social networking sites. You can enlist the location for your business, which can give you a significant advantage over your rivals as Google tends to prioritize pages that have specific locations. This works only when the location you have specified gets searched.
In addition to all this, Google+ like on any other networking site allows you to convey your message to the intended audience. Many people underestimate the viewership they can get from Google+ owing to the popularity of other mediums. However, Google+ has a sizable number of subscribers. In addition to this, it is still a relatively unexplored region for promotion of a business venture, as the other options of creating Facebook Pages and Twitter accounts have been exploited to the core.
For business promotion, Google+ represents an excellent option. Its relative unexploited nature in comparison to other tabs such as Facebook and Twitter for business promotion is the biggest motivation for using Google+.