Average consumers and not wine lovers fancy the wine glass more than the wine inside the glass bottle. A survey taken-up by Guardian’s food columnist Victoria Moore shows that a Chilean Shiraz bottle with wine inside it weighed 1,630g and was equally heavy on pockets with £10.99. However, an empty Chilean Shiraz bottle weighed 878g and was at its heaviest. Victoria Moore reported that heavy bottles push the prices of wine as they come to the market under pressures of transportation costs.
Concisely, it is the bias of the consumer and his passiveness in buying a bottle of wine on its packaging. The very same wine in an unattractive glass bottle takes consumer away from it.
The problem is not with the bottle, it is all with what the consumers choose by giving a 50p extra for a fancy bottle, which could have costed him 20p less on a simple glass. The consumers are a bit too obsessed with weight of the wine bottle rather than the wine, and in their obsession, they spend like crazy.
Via: Guardian
