Irn-Bru 32 – AG Barr introduces new energy drink

irn bruScottish Beverage Company AG Barr has launched a new energy drink Irn-Bru 32, targeting the young drinkers, and it is Barr’s first drink launched after 26 years. This drink contains 80mg of caffeine and taurine, caffeine is three times high than any other energy beverage. The energy drink is available in 250mg cans at £1 and it will be available nation-wide on March 7th.

Barr has already spent £3 million on publicity and TV commercials. The big question that might be revealed after the test tasting of the product is the secret recipe about which only the number of ingredients is revealed – 32.

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