Can something as simple as a carrot be overpriced to an extent that it becomes a rich man’s luxury? Baby Organic Parisienne carrots, being marketed by M&S are all set to hit the British market at a whopping price of £4.83 per kilo, which is almost four times the price charged for supermarket organic carrots, which retail for just £1.11 per kilo.
These fancy looking carrots, which are expected to be a superhit with kids are more than seven times the cost of ordinary supermarket loose carrots, which sell at just 64p per kilo. The producers of this incarnation attribute high prices to its particularly sweet taste and ultra thin peel, which needn’t be taken off. Because of the strong flavor, these carrots are well eaten raw or as carrot fries, with dips or sliced into innovative shapes.
Marks & Spencer, which is exclusively marketing these organic carrots, believes that the fun shape of these 50p-sized carrots will definitely appeal kids.
The sale of Organic carrots has soared up by almost 10per cent this year and it has now become the biggest selling organic vegetable. Parisienne Carrots, which are being grown in the UK are believed to be having countless health benefits. M&S spokesperson attributed the high price to short supply and brief availability in an year.
