McDonalds followed by the launch of its premium coffee is going to introduce Snack Wraps, which is a tortilla based snacks containing chicken strips, lettuce, shredded cheddar- jack cheese and a ranch style chicken. But this $1.29 chicken wrap tells more than the product. As Snack Wraps waits for a nation-wide launch after final testing, the fast food chain refuses to announce anything about the appearance of the product on the menu card.
As said by McDonalds:
It is always testing new and different menu items (but) for competitive reasons it is inappropriate to speculate about any menu test currently underway.
Yes very true, it is testing different menu items, which necessarily is chicken-centric and considering the American passion to consume chicken McDonalds has to come up with competitive items to keep up with the competition.
