PepsiCo International has launched a new version of Mirinda all packed with Vitamin C for its consumers in Middle East. PepsiCo’s new flavor is reported to be in response to a consumer survey. Mirinda Marketing Manager for the Arabian Gulf Region said that: Based on extensive market and product research conducted throughout the region, PepsiCo International continues to offer beverages that their consumers desire. The launch of Mirinda Vitamin C reflects our ability to connect with our consumers and satisfy their every need.
As PepsiCo targets the ongoing flavor trend in the beverage market, a consumer survey in its launch areas becomes quite an obvious need, as different countries have their own choices as far as flavors is concerned.
