Google has now revealed its new streaming music service called All Access into the market. This streaming service works in blending songs, which users have uploaded to online libraries hosting tons of other tracks. This useful service only costs $10 a month. This new service brings more competition to other already existing paid subscription services like Rhapsody and Spotify.
Google announced its new All Access service in San Francisco and this has spurred a range of new developments within the online music space. With this new service, consumers are likely to be motivated to listen to their favourite music on a number of devices. It is rumored that Apple is likely to fight back with a digital radio service later in the year. Meanwhile, Google is also looking to offer paid subscription plans for YouTube. Spotify from Sweden is also looking into coming up with its own version of a paid music streaming plan on mobile phones for free with ads.
Through All Access, users will be able to search for music by genre and also view recommendations by Google’s curators. They can also listen to any track on the spot or also make use of the “radio” format, which makes music listening easier by creating a playlist of preferred songs. The user can also adjust this playlist along the way. This new service by Google will be made available in the US from Wednesday. The good news is that it comes with a 30-day free trial. If users activate their trial period by 30th June, the monthly fee applicable will then drop from $10 to $8.
Where the digital music space is concerned, Google has to play catch up with this new music streaming service. Apple’s iTunes store launched in 2003 is now at the top of the leader board with Spotify claiming to have a user base of around 6 million worldwide. Google seems to have one major advantage in that it has a massive reach on mobile phones using Android as operating system. This means that Google will probably be able to play catch up real fast and narrow the gap quickly. Three major record labels in the US like Sony Music Entertainment, Vivendi’s Universal Music Group and Warner Music Group Corp. are all part of the All Access service.
Listening to music over mobile phones is a very popular phenomenon and most users listen to music over these devices. Reports show that almost 147 million Americans are expected to continue streaming music while on the go at least once a month this year. Once this service is launched into the market, it will be interesting to watch the extent to which consumers are attracted to this.