New York Times reports that Ali’s newfound Company GOAT, the acronym for Greatest of All Times, is going to fight youth obesity with low-cal snacks. GOAT will market packaged snacks carrying punchy names Rumble, Shuffle and Jabs, containing fruit rolls in the shape of boxing gloves and punching bags.
The concept is partnered by Peter Arnell, chairman of the Arnell Group, and the snacks are developed by Mars Inc. Mars Inc. would use technologies that would deliver low-cal but tasty snacks.
However, there are many questions on Ali endorsing the product with the burden of Parkinson’s disease, but the nutritional and flavors and profile of the product claims to answer the question effectively.
The very fact that the product is branded by their favorite boxer will encourage many young people to take-up the snacks. The snack has already appealed American Heart Association but, Edward Rapp, a senior member of GOAT Food and Beverage says that everything depends on the taste appeal of the product.
Via: NY Times
