Enviga is the new green tea beverage reported to be rolled-out in January 2007 by none other than The Coca-Cola Co., in green tea, berry and peach flavors in individual 12-ounce cans, six-can and 12-can multi-packs and priced at $1.29 to $1.49 per can. Desperate to make a cover-up for its Diet Coke, Coca-Cola claims that Enviga is formulated to burn the calories of individuals.
Facts provide that green tea and caffeine increase the metabolic rates, thereby stimulating body’s ability to burn fat. What might appeal Coke lovers and dieters is that with an additional dose of caffeine and plant micronutrients, the beverage apparently creates a ‘negative calorie effect’.
Though the concept of negative calorie effect is appealing, it is not scientifically sound and there has been no proof that caffeine and green tea produce a negative calorie effect. Until and unless three cans of Enviga does not have an adverse effect on the nervous system, due to an overdose of caffeine from green tea extracts and additional caffeine, Coca-Cola can be assured of its beverage not being ripped off from the market like its previous aspartame-tainted Diet Coke.
