It is a pain in the neck and later in the stomach to stand the taste and look of stale bread. But a recent discovery by John Dough products in Manhattan, keeps the bread fresh even after it is frozen and microwaved. As per reports the technology is the result of a need to keep the dough fresh while mass production. Darrell Holaday, president of Advanced Marketing Concepts says:
John Dough is a stuffed sandwich with a new bread using technology that keeps the bread fresh after being frozen and microwaved. The dough of the sandwich is what makes it unique. You can freeze the product and then later microwave it, and it still feels, smells and tastes like fresh bread.
This dough is available in Ham, egg and cheese; and sausage, egg and cheese flavors. The bierock sandwiches are also available to be eaten in hot and cold variations and they are philly cheese steak, pepperoni pizza, seasoned barbeque beef, white chicken salad and the original bierock.
Connie Fischer, vice president of marketing for Advanced Market Concepts said:
No one else has come up with the bread technology that we have. We have more modified bread.
This sandwich was sold at Ray’s Apple Market and Young Jones, dairy, bakery and frozen food manager at Ray’s Apple Market said:
I think more days of handing out samples would let more of our customers know about them. About five days of the week is needed to cover the different varieties of customers that come in.
This bread product needs a proper marketing base to live up to its claims and I am sure it will a such breads will definitely generate economy in consumption and hat%u2019s off to advanced food technology for increasing shelf-life of products.
