As per recent reports, Oroweat, produced by Bimbo bakeries in the US, claims to be the first cholesterol-lowering bread ever produced. Oroweat Whole Grain & Oat bread, Oroweat Whole Grain & Flax bread and Oroweat Whole Grain White are not like any other whole grain bread, as they give the consumers Omega3, fibers, vitamin E and they equip the consumers with cholesterol fighting skills, thereby reducing the risk of heart disease and improving the functions of brain.
As per Dan Larson, Oroweat Marketing Director:
Oroweat has always been about health and innovation. We were one of the first pioneers to offer 100% Whole Wheat bread. Today we are taking that healthy approach to new levels with these three unique breads.
It took a long time for the US consumers to accept the whole grain bread, but with Oroweat’s cholesterol-lowering bread, the consumers might be more than convinced. As far as the bakery market is, concerned Oroweat is up with something different and it must be confirmed by Oroweat by surveys to stand up to its claim and reap sales from its new line of whole grain bread.
