Luxco’s Pearl Persephone Vodka is the first the first of its kinds with a pomegranate flavor. The drink is based on ancient mythological concept that marks the return of Greek goddess Persephone. As per the legend, the Greek goddess was enticed with a Pomegranate fruit by the God of Underworld and was sent to spend the whole of winter in the underworld, and her return marks the happiness of spring.
To celebrate the Happy Hour of the nation, the Pearl Vodka makers in St. Louis, Canada suggests mixing this cocktail with Pomegranate juice to make Pomegranate Martini. As Todd Nickodym, executive marketing manager for Luxco, importers of Pearl Vodka puts it to HappyHours.com:
This spring we toast the return of Persephone with a Pearl Pomtini. This original pomegranate martini is made from the pomegranate-flavored vodka we named after the goddess. Using Pearl Persephone, bartenders nationwide have made the Pearl Pomtini as tempting as the fruit that enticed the Greek Goddess.
Market survey proves that Pomegranate flavored drinks have become quite popular in each of the drinks category. With the pomegranate-flavored Vodka around Pearl Pomtini has become quite famous in the bars and restaurants. It is the mellow taste and health factor of pomegranate that has made the pomegranate the ‘fruit of 2006’ and the drink of every Vodka Flavor.
