Pepsi and Coke are always out to outdo each other…and they have done it yet again. No sooner did Coke announce its launch of Coca-Cola Blak, than Pepsi followed suite with its Pepsi Max product with a dash of Cappuccino in it. However, experts predict that Coke will be a winner, as it will be launching its coffee drink much ahead of Coke.
Pepsi will also be targeting young crowd, like Coke and will be distributing million samples of Cino – ‘a Cola with a shot of cappuccino’, at rail stations and in shopping malls in UK. Pepsi Cino will be available in 500ml and two-litre bottles, as well as six-by-330ml multipacks.
Why is Coke holding back its launch, when Pepsi is all set to launch the same product in January? What is Coke’s strategy? I do not know. However, the rate at which Pepsi is promoting its coffee drink it is going to be a major hit even before it is launched. So let us wait and watch, who wins the battle.
Read More: Mirror
