As reported earlier that Pepsi Co. will be making a projection into dairy beverages, it is launching low-calorie chocolate, vanilla and strawberry flavored milk products. The beverages are called as Quaker Milk Chillers as the beverages literally quake with lots of calcium and vitamins. As per reports this beverage targets the health of teens and young adults, with its launch this week in Northeast and Mid-Atlantic regions of the US.
As per Chad Dick, director of marketing innovation, Pepsi-Cola North America:
Quaker Milk Chillers enable [people] to get many of milk’s nutrients…without all of the calories and sugar found in most flavored milks. We hope people will reach for Quaker Milk Chillers rather than a cookie or a candy bar.
The Quaker Milk Chillers is like any other healthy beverage, but this time based on cow’s milk with the elimination of sugar and from the renowned beverage manufacturers Pepsi.