Pepsi’s aim is to move beyond the image of a beverage company as it is now join hands with Vermont-based Ben & Jerry’s Homemade Inc. Ben and Jerry, a reputed gourmet ice-cream manufacturing company. Pepsi Co. Inc. with Ben & Jerry is going to introduce a new dairy based beverage, made out of ice-cream. The texture will be more or less like a refrigerated milk shake in an 8oz glass container and will be seen in grocery and convenience stores this summer.
What we are getting a deadly combo of Pepsi’s beverage formulation skills along with the ice-cream maker’s tempting ice-cream infusions. Before the product is launched we can get to know about the flavor release and the name of its maiden milk shake.
