Pine Cask Beverages has launched its first line of Indian Manufactured Foreign Liquor in Goa, which has its distillery unit in a town called Motta in the state Orissa. Pine Cask has launched its first brand of whisky, rum and gin under the Pine Cask Fort Williams brand. In the whisky category it rolled out Pine Cask Fort William rare whisky and in the whisky category it cut the ribbons of Pine Cask Fort William XXX rum.
As the company targets to manufacture products to cater a wide base of consumers its first launch has already witnessed heavy sales of 65mn cases.
