In the forty long years that have gone by, Ashok Chopra has always been a name well known. He has been in headlines for publishing the biggest of names in the world of writing. Few global writers in association with him are Larry Collins, Shobhaa De, Khuswant Singh, Dom Moreas, and more.
His much-touted career
Ashok Chopra has always been in high profile positions in the fierce publishing world. His is a name that led the Indian book trade to achieve the epitome of success. In past, he had occupied various important positions in the publishing world. He was the executive editor of Vikas Publishing House, executive director and publisher of the India Today Book Club, publishing director of USB Publishers etc. He currently serves as the chief executive of Hay House Publishers, India.
In A Scrapbook of Memories, Chopra brings out the intricacies of what works and what does not in the Indian markets, in the most colorful and candid manner. He has crafted this masterpiece wholeheartedly, putting his ages of experience in it, which surely is expected to work wonders.
A scrapbook of memories is an optimal answer for what is the winning formula for publishers and writers. This showcases the details about which book is likely to last and highlights the preferences of readers in India. It also tells about commission of the textbooks effectively and efficiently. It suggests measures to go about censors and bands in the market. It has also presented how e books and digital reading has affected the global markets.
The enthralling journey
A scrapbook of journey is indeed the best presentation of each knick-knack of publishing. He has worked on human stories like none other, catering to the commercial aspects of publishing. He has beautifully sourced manuscripts, running after celebrity authors such as Anupam Kher, Raaj Kumar, Dilip Kumar, and more. The work that Ashok Chopra has produced has been highly entertaining in all regards. Chopra has been associated with big time hits such as Freedom of Midnight and he has been a name in link to the scandalous escapades such as wild parties etc.
Reminiscing about Ashok Chopra, on and on is a colorful journey. From hits to fiascos such as that of Shalimar, he has always been in the lime light. Chopra can be the best suites example for anyone aiming to be a high profile name from the streets like that of Daryaganj, New Delhi.