SoBe Beverages is the beverage unit of Pepsi-Cola Inc. in the US and Canada. SoBe Beverages has launched a new line of antioxidant packed power-drink called SoBe Life Water. This beverage is available in Pomegranate Cherry, Blackberry Grape, Passion fruit Citrus, Orange Tangerine and Strawberry Kiwi flavors and as you can witness that these fruits are rich in antioxidants themselves. This beverage provides the daily requirement of Vitamin C & E and it does not contain any preservatives or sugar. This bottle is available in 20 oz. PET bottles, with attractive label and it is expected to hit retail and convenient stores by this month.
As per Tom Smallhorn, vice president, marketing for SoBe:
SoBe has been making beverages to uplift the mind, body and spirit for the past ten years. Great-tasting, healthy refreshment beverages are what consumers expect from SoBe. It makes sense that we would expand into the enhanced water category and provide consumers with even more options through the introduction of SoBe Life Water.
SoBe with its recent innovation is stepping into highly competitive flavored water market and with many flavored water beverages having the berry flavors; it would be difficult to stand with the anti-oxidant feature alone.