Ad makers are using shock therapy through images and words that can shake us to the core. An advertisement has immense power and this power is now being utilized for making a statement against violence, crime and poverty. If such hard-hitting ad campaigns can really penetrate through the thick skin we have developed, then a social evolution is possible. Some ad campaigns are creating awareness with a rude shock and others are forcing us to give attention to social problems. In the following, some of the most shocking ads have been listed.
Pain can last a lifetime
Image Source : Adeevee.Com
Something that scalds our skin may fade over time but something that burns the soul can leave its mark for lifetime. The Center for the Protection of Children’s Rights Foundation has made an ad campaign in which elderly people are shown to cringe along with their child counterparts at the torture directed towards them. It speaks about the indelible marks left by child abuse. Each of us should be conscious about the safety of children around us and protect them from being abused. Awareness regarding this sensitive issue is still low which helps the abusers use kids for their vile pleasure.
Animals are not jokers
Image Source : Kulzy.Com
Another hard-hitting ad campaign shows a painted face of a caged animal. It points out that we are treating animals as jokers and hoping they would show some fun activities at our beck and call. Taking away the dignity of animals actually makes us act like animals bereft of emotions. This ad campaign was launched by accaoanimal.com.
Smoking causes premature aging
Image Source : DesignYouTrust.Com
This ad campaign shows an elderly woman lighting her cigarette from birthday candles which says she is just 42. The woman looks like she is at least 70. This ad campaign was launched by Nicotinell. Smoking can age a person and reduces lifespan. Though already a lot is being said and written about the bad effects of smoking a hard hitting ad campaign like this was necessary for cautioning both men and women.
Don’t talk while you drive
Image Source : MyadPsyche.Files
Launched by the Bangalore traffic police this one is another shocking and chilling ad campaign, which depicts what the outcome of talking, and driving at the same time can be. People continue to use mobile phones for texting and calling while they drive. The consequence of this can be fatal.
Recent ad campaigns are using shocking images for talking sense to people and spreading awareness. Ads have huge power of influencing people.