Beverages are becoming functional at a faster pace and the flexibility comes more with fruit based beverages. The latest in the row is reported to be Superfoods Smoothies, which has its usual claims of having organic ingredients and apparently stands up to serve five portions of vegetables and fruits, daily. Facts provided by Scotsman points that these Superfoods Smoothies asserts to bolster-up the immune system with Vitamin C in blackcurrant, acerola cherries and rosehips blends.
What might appeal the UK consumers in £1.85 for 250ml is the dosage of vitamins and detox system packed together to provide bioavailability of ingredients, required for daily vitamin diet.
Though these smoothies can fill-up for the daily snacking of fruits and vegetables, but it cannot be a complete food substitute unless it taken along with other nutrients in breakfast, lunch or dinner. However, being in the form of a smoothie it also caters to the trend of convenient dining of fruits and vegetables.
