Many people say the mediterranean diet is a healthy diet. Olive oil is a key ingredient of the mediterranean diet. Doubtless, the latter’s strength to make Mediterranean foods authentic in flavor and health has reportedly made it one of the most popular cooking oil used in American homes.
Market forecasts say that olive oil market will witness the resultant skyrocketing sales from $894 million in 2005 to $968 million in 2006, which is expected to cross $1.3 billion by 2010.
Olive oil producers in the US have already queued up in the olive gardens at the Mediterranean region to tap it for olive oil bars, gourmet shops and supermarket shelves.
In a nutshell, olive oil is not only invigorating the taste buds and health of the consumers but also the profits of consumers.
The fast food giants can look towards this oil as an alternative to Trans fat oils to salvage their sales and attract the American crowd.