Bottled at a spring near Tennessee in the United States, Bling H2O is these days being promoted as the ultimate celebrity fashion accessory.
Costing $50 for one 750-millilitre bottle, the worldwide demand for the swarovski crystal encrusted water bottle is increasing with celebrities like Paris Hilton being seen carrying the bottle.
‘We have had over 1 million hits on the Bling site in the last 14 days,’ said company founder, Kevin G. Boyd, of Beverly Hills, California.
A writer and producer, Boyd got the inspiration for the product working on film-studio lots.
Other celebrities who have been seen drinking water from the glass bottle include singer Mariah Carey and basketballer Shaquille O’Neal. Even Hilton’s dog has lapped Bling.