Followed by Wendy’s International Inc., Taco Bell is the second fast food chain reported to have chucked out Trans fats this Thursday, from its nachos, taco salad shells, potatoes, chalupa shells and 15 other items in its 100 US restaurants, with 4900 yet to follow. Facts provided show that Taco Bell, under Yum Brands Inc. will use canola oil.
Unlike McDonalds, Taco Bell has lived up to its claims and the best example could be introduction of ‘fresco style’ option in 2003 to replace cheese and cream-based sauces with salsa. Moreover, the quite experiment of Taco Bell speaks contrast to the loud media publicity of the oil-blend experiment of McDonalds along with the success of the former and the failure of the latter.
McDonalds can take a model from Taco Bell in exhaustive consumer trials of the alternate oil in Crunchy Beef Taco, the Taco Supreme, some chalupas and cinnamon twists. Taco Bell has apparently taken the confidence of its consumers through health conscious offerings calculated by the discretion of its consumers.
