Fonterra Cheese’s recent creative launch, CHESDALE(tm), cheese chocolate slices, in Singapore, is now heading towards different parts of Asia. The main aim of Fonterra’s varied cheese creations is to make cheese an integral part of the daily diet in the Asian continent. Over a year Fonterra has changed the perspective of Cheese in Taiwan, from a normal sandwich filling, it has gone to become one of the most demanded nutritional food product in Singapore. CHESDALE(tm) being low in sugar and fat, and high in protein and calcium, has made it the favorite of parents having young children.
Fonterra’s strategy to spread out to the whole of Asian continent is via collaboration with Singapore company Jolibean, who will be bringing out chocolate cheese pancakes. Fonterra too takes up pancakes, as pancakes are the traditional delicacy in many parts of Asia, these pancakes usually filled with fruits, nuts, and bacon are now modified and filled with chocolate cheese. Apart from these chocolaty-cheesy fillings, Fonterra had also introduced multi-flavored CHESDALE crunch. CHESDALE crunch are cheese crackers of a different kind, meant to be eaten as a snack.
CHESDALE(tm) chocolate cheese pancakes and crackers are sure to be a hit in Hong Kong, Malaysia, Indonesia, and Thailand. It has broken the cheese bias in Taiwan and it broke it in such a way that today more than 3 million Taiwanese consumers have eaten the chocolate cheese delicacy and since the CHESDALE crunch has been launched it has made its way through the Taiwan homes with the sales of 4, 24,000 packs, and this delicacy has got Fonterra a whopping $1 million.
I have said repeatedly that food industry is moving towards yummy and healthy food, and they are making profits. The strategy of Fonterra to hit the Asian market with its healthy and yummy foods is great and it is going to reap heavy profits.
Read More: NZ Herald
