Adding to the list of celebrity endorsements, Amitabh Bachchan and Aishwarya Rai will be seen endorsing something completely new.
The superstars will soon be signed by the Kerala Tourism Board as their brand ambassadors. Both the superstars will be a part of the promotional campaign for the state.
There will be two ads, as a part of the campaign, the first of which will be on the theme of ‘God’s Own Country’, featuring Amitabh Bachchan and the second one based on Ayurveda tourism featuring Aishwarya Rai. The targeted group for this particular ad is the international audience.
