Dangerously in Love singer, Beyonce Knowles is the new face of diversified global financial services American Express. The 25-year-old currently endorses several products that include renowned Pepsi, L’Oreal, McDonald’s and Wal Mart, which are just a few to name. She would turn out to be the perfect choice of the financial giants as the young crowd considers her their role model.
She will be joined by many other well known celebs like actors Robert De Niro and Kate Winslet, and sports stars Tiger Woods and Venus Williams for the new campaign.
Beyonce’s Destiny’s Child remains the world’s best-selling female group of all time. With immense cross-over appeal as Tiger Woods Beyonce will surely inspire a lot many people and will turn out to be great hit for American Express.
American Express is best known for its credit card, charge card and traveler’s cheque businesses and was ranked 14th most valuable brand of the world by Business Week and Interbrand in 2006.
Source:Femalefirst
