Even though democracy came into being as a political system that would be elected by the masses for eh masses, it has unfortunately been reduced to a mere gimmick in modern times. In a bid to hold onto power, political parties have resorted to what is being called “vote bank politics”. What this practice is centered around is trying to woo entire demographic segments by targeting issues that are stereotypically associated with the group.
Ever since BJP was ousted out of power by the UPA a decade ago, it has been itching to find a way back into the help of India’s national politics. Even though it is the largest party in the opposition, the party has been struggling to establish the same kind of credibility with voters that it had in the late 1990s. Since the party’s long cherished Hindutava-centric policies are no longer reaping benefits, the BJP has begun targeting specific groups to try and win voters’ confidence before the Lok Sabha elections in 2014.
The Delhi wing of the BJP, however, appears to have been trying too hard to come up with issues to sway voters in its direction and rumors suggest that it is now contemplating launching a new campaign that would approach Delhi women participating in religious gatherings, women indulging in morning walks as well as the ones attending kitty parties.
Vijay Goel, Delhi BJP president is being seen as the force behind the new, rather bizarre campaign has not fully explained how the party plans to talk to women about political issues at gatherings where religious and inter-personal sentiments are a priority. If anything, one can say that the party is setting itself up for disaster by interrupting Delhi women’s much needed break from the home and family concerns.
At the moment, safety remains a top concern in the capital where violent rapes and murders are more pressing issues for women rather than what party is currently holding power. With these social concerns at an all time high, the party’s silence on how it plans to curbs crimes against women in the city is shocking to say the least.
It remains to be seen how female voters would respond to their fun gatherings being infiltrated by political workers when elections are held in the capital in November though we have a sneaking feeling that the party would not be able to convince women to vote against the formidable Sheila Dixit by ruining their kitty parties.