Indeed, celebrities are the best means that are utilized by marketers to lend personality to their products. Once doing ads for various brands was a strict no-no for Bollywood film fraternity, but with changing times they also began cashing on their name and fame as they gradually associated themselves with different labels.
And nowadays a star’s success is graded by the number of products one endorses. If we look around, we realize that almost all-big Bollywood actors are doing all sorts of ads that go from simple hair oil to posh Mercedes Benz.
Joining the same territory of advertisements was our very own “Greek God” Hrithik Roshan, when he began his acting career in the year 2000. With endorsing almost everything from cola to cell phones now Krrish will be seen in new Cinthol ads.
Producer dad Rakesh Roshan confirmed the news, revealing that the legal formalities with Cinthol are going on and son Hrithik will also commence shooting for the ad very soon.
Hrithik’s latest release this year was Dhoom 2, a sequel to the 2004 hit Dhoom. In Dhoom2 he played a villain for the first time. His forthcoming release is Ashutosh Gowarikar’s 16th century love saga titled Jodhaa Akbar, which will be released on January 25, 2008. He co-stars with Aishwarya Rai in it.
